All work
Redesign concept / Food supply
Blue Harbor Seafood Supply
Quality, brought into focus.

The design intent
Quality, brought into focus.
A before-and-after design exploration for Blue Harbor Seafood Supply. A more premium seafood-supply experience that highlights quality, trust, and a clearer brand story. The comparison is a visual study, not a claim of a commissioned redesign or measured business results.
- 01
Reconsider the first impression: how the main message, imagery, and visual hierarchy work together to introduce the business.
- 02
Compare the two directions as a whole. The aim is a more coherent presentation of the offer, with a clearer visual route to the next step.
The comparison.
Concept exploration
